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Mind Your Business

101 Small Business Marketing Activities

AMG Winter Newsletter

With 2012 in full swing many small business owners are still 'waiting to exhale'. With mixed outlooks on the market and the economy being reported each day, small business entrepreneurs are holding their breath as they continue to put their 'open for business' signs out, trying to figure out how to convince new customers to come through their door while courting the likes of their current customer base to keep them coming back.

Whether you are on a bootstrap budget, or are one of the lucky ones to be posting gains, one thing good small business marketers know is to have a marketing plan and a business model to match, and stick to it. But, we know we also need to be open to some new ideas and suggestions to keep our marketing fresh, current and always be out there.


The article below titled, 101 Small Business Marketing Activities, is literally a list of 101 marketing ideas, strategies and activities that owners may want to consider, if they haven't already, to help generate awareness of your business and services and keep those customers coming.

Some activities in the list below you may have considered, tried or maybe wouldn't even entertain. But, it's worth a look and you may want to pick one to execute this year.live a littlethink outside of the boxyou never know, you may find yourself breathing again.

After you review the list, if you have an idea of your own that you just thought of, or have tried and have incorporated into your marketing plan, please share it with us. We'd love to post a case study that all of us can learn from. We'll send it out in our next newsletter and post on our Facebook and web pages.

Read on



Marketing Planning

1. Update or create a marketing plan for your business.
2. Revisit or start your market research.
3. Conduct a focus group.
4. Write a unique selling proposition (USP).
5. Refine your target audience and niche.
6. Expand your product and service offerings.

Marketing Materials

7. Update your business cards.
8. Make your business card stand out from the rest.
9. Create or update your brochure.
10. Create a digital brochure for your website.
11. Explore a website redesign.
12. Get creative with promotional products and give them away at the next networking event you attend.

In-Person Networking

13. Write an elevator pitch.
14. Register for a conference.
15. Introduce yourself to other local business owners.
16. Plan a local business workshop.
17. Join your local chamber of commerce.
18. Rent a booth at a trade show.

Direct Mail

19. Launch a multi-piece direct mail campaign.
20. Split test your mailings to measure impact.
21. Include an enticing call to actions with direct mail.
22. Use attention-getting envelopes with your mailings. 23. Send past customers free samples and other incentives.

Advertising

24. Advertise on the radio.
25. Advertise in the Yellow Pages.
26. Advertise on a billboard.
27. Use stickers or magnets to advertise on your car.
28. Take out an ad in your local newspaper.
29. Advertise on a local cable TV station.
30. Advertise on Facebook.
31. Advertise on LinkedIn.
32. Buy ad space on a relevant website.
33. Use a sidewalk sign to promote your specials.

Social Media Marketing

34. Get started with social media for business.
35. Create a Facebook page.
36. Get a vanity URL for your Facebook page.
37. Create a Twitter account.
38. Reply or retweet someone else on Twitter.
39. Setup a Foursquare account for your business.
40. List your business on Google Places.
41. Start a business blog.
42. Write blog posts on a regular basis.
43. Start social bookmarking your online content.
44. Create a Groupon.

Internet Marketing

45. Start a Google Adwords pay-per-click campaign.
46. Start a Microsoft adCenter pay-per-click campaign.
47. Comment on a blog post.
48. Record a video blog post.
49. Upload a video to YouTube.
50. Get listed in desirable directories.
51. Set up Google Analytics on your website and blog.
52. Review and measure your Google Analytics statistics.
53. Register a new domain name for a marketing campaign
54. Learn more about local search marketing.
55. Track your online reputation.
56. Sign up for the Help a Reporter Out (HARO) email list.

E-Mail Marketing

57. Create an email opt-in on your website or blog.
58. Offer a free download or free gift for opt-ins.
59. Send regular emails to your list.
60. Start a free monthly email newsletter.
61. Use A/B testing to measure e-mail effectiveness.
62. Perfect your email signature.
63. Add audio, video and social sharing to your emails.

Contests, Coupons and Incentives

64. Start a contest.
65. Create a coupon.
66. Create a "frequent buyer" rewards program.
67. Start a client appreciation program.
68. Create a customer of the month program.
69. Give away a free sample.
70. Start an affiliate program.

Relationship Building

71. Send out a customer satisfaction survey.
72. Ask for referrals.
73. Make a referral.
74. Volunteer your time for a charity event.
75. Sponsor a local sports team.
76. Cross-promote with other local businesses.
77. Join a professional organization.
78. Plan your next holiday promotion.
79. Plan holiday gifts for your best customers.
80. Send birthday cards to your clients.
81. Approach a colleague about a collaboration.
82. Donate branded prizes for local fundraisers.
83. Become a mentor.

Marketing with Content

84. Plan a free teleconference or webinar.
85. Record a podcast.
86. Write a press release.
87. Submit your press release to various distribution channels.
88. Rewrite your sales copy with a storytelling spin.
89. Start writing a book.

Marketing Help

90. Hire a marketing consultant.
91. Hire a public relations professional.
92. Hire a professional copywriter.
93. Hire a search engine marketing firm.
94. Hire an intern to help with daily marketing tasks.
95. Hire a sales coach or salesperson.

Unique Marketing Ideas

96. Get a branded tattoo.
97. Create a business mascot to help promote your brand.
98. Take a controversial stance on a hot industry topic.
99. Pay for wearable advertising.
100. Get a full-body vehical wrap on your company car.
101. Sign up for online business training to revamp, expand and fine tune all of your marketable skills.

 





List excerpted from:
101 Small Business Marketing Activities Small Business Marketing Ideas, Strategies & Activities You Can Do Today
By Alyssa Gregory, About.com Guide

 

 

 

 
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